St Andrew's Youth Club, Peabody and Poached Creative have all come together to work on a new 'Staying Safe' mobile website campaign. The mobile website will be created during weekly sessions, where at least eight young people will learn how to run a successful campaign. Made up of 13-19 year olds, the sessions aim to help all participants gain new skills and have a positive effect on other young people. You can follow our weekly progress through our blogs.
So this was it. Launch day. We were to launch our app at the ‘We are the future’ symposium at the Imperial War Museum, an event organized
by Emergency Exit Arts for young people to present their examples of youth
activism.
About 100 young people attended the day, which looked at other youth campaigns and discussed how young people are portrayed in the media.
After telling everyone about the great features the app includes we handed out our Ask Keely Oyster card holders.
Overall we think that our app was really well received and the Oyster card holders were a hit. Check out the app for yourself at www.askkeely.co.uk
As well as our presentation there was a workshop with the Youth Media Agency,
a film screening and discussion on Stop and Search by The Challenge, as
well as great individual performances by Camilla de Oliveira and
Benjamin Cawley from PENt UP.
In today's session we were all really excited as it is just under a week until our mobile app launches!
The launch is on Saturday 21 April at The Imperial War Muesum at the 'We are the future' event. We all have to meet Lucy outside the museum for 11am.
We all looked at the final proofs for our business card and our oyster card holders and agreed that we are really happy with them, they look brilliant!
On our launch day we will have a ten minute slot to do a presentation about our mobile app. We prepared our PowerPoint presentation plans and speeches for the rest of the session.
We had a run through of our speeches and are all very nervous about Saturday but really looking forward to it.
There are a few changes that we agree need changing before we launch which are:
- Change 0800 mumdad to 08000 mumdad
- Change Extra Smart to Be Aware
- Get rid of Measy
We filmed our answers to:
- How do you feel about your mobile app being launched this weekend?
- What have you learnt from creating a campaign?
We started today's session off by giving our feedback on the logo and colour scheme:
- Looks cool, I like it
- Useful apps should be called 'mini cabs and taxis' instead
- It's too green
- Maybe we could use purple when you hover over the words or click on them
- The font looks great
- We should use contrasting colours more than the green as the icons will stand out much better
- W'happen - it's good and makes sense
- It's great that people can put their own information in - good idea and we would also add to it
How will we capture feedback/ measure success?
- We will have a feedback section or page built into the app
Feedback questions:
- Did you find what you were looking for?
- How helpful was the info? (on a scale of 1-5)
- How useful do you think this app will be in helping young people to stay safe? (on a scale of 1-5)
Other things that we may want/need for our campaign:
- A banner for the app
- Turning Point tool to take into schools for feedback - it's easier and fun
- Website counter
- Flyers - to hand out to parents of young people in shops?
- Stickers
- Oyster card holders - for festivals and to hand out at schools
- Google Analytics reports - Everywhere will do for us and show us how
- Header/footer - logos, blurb on the project and contact email
Promoting and advertising our campaign:
- Schools
- Festivals (Underage Festival)
- Banner on other websites
- Cereal boxes - Kellogs?
- Shops/shopping centres - to hand out flyers to parents of young people about our campaign
- BBM broadcast
- Short and fun promo film for our YouTube channel
- Billboards at bus stops?
- Local papers
- Metro, Daily Mail (app of the week), Evening Standard, Live magazine
- Cans of drink
We looked at our working progress app and discussed our feedback:
- Can we seperate Tube Buddy out
- Kabbee and Halo to be included
- It looks amazing
- Trains and underground together
- Cabs and taxis together
- The Blackberry version needs some work
- We want to use the darker (black) colour scheme
We discussed what appeals to our target audience and what websites that we look at:
- SBTV
- Amazon
- Facebook
- Twitter
- YouTube
- Ebay
We all gathered on Valentines day for a romantic talk on different ideas to get out message out there. We looked at a few larger campaigns that worked with the market we're aiming for. How can we get our message out that successfully with less money?
We set up our Facebook, Twitter and Youtube accounts.
Questions:
What schools do you want to to?
What contacts should you make use of?
Why would somebody use your Facebook?
Who do you want to follow you on Facebook?
What celebrities can help you on Twitter?
Where should you put up posters and how many?
Tips:
Putting up content on Facebook after 8 30pm attracts a wider audience.
Tweet to famous people and they might just RT!
Piggy back on someone else's PR, Offer free tickets from institutions and concerts in return fro promoting their event to your young people.
How do we like the final design?
The final design is quirky and direct enough. We love the green!
The architecture is just what we asked for: enough text and enough pictures and still simple.
In today's session we discussed the copy that we wanted to go in each section in more depth and where we want to promote our campaign.
The Health Section
We discussed the questions that we wanted to answer on our website. We need to plan these so that we can research the answers from St John's Ambulance.
These are the questions that we came up with:
- What is the recovery position? When should we use it? (we need the steps)
- How do we do CPR?
- What should you do if you/your friend's drink has been spiked?
- What should you do if you/ your friend's having a bad trip? (drug trip)
- What should you do if you/your friend has a deep cut or is bleeding a lot?
- What should you do if you are at the scene of an accident?
- What should you do if you think somebody has a spinal injury?
- What should you do if you/your friend has a stab wound?
- What should you do if you/your friend is raped?
- How do you stop a nose bleed?
- What should you do if you think that you have concussion?
- What should you do if you think that you have a broken bone?
We suggested that it may be an idea if we make some useful and short videos.
Extra's - Tips
We discussed the tips that we want to have on our mobile website that young people may want/need to know.
- Be alert
- Keep focused
- Keep one headphone out or music at a reasonable level when walking around
- Have a half way point
- Always know your landmarks
- Stay in busy and well lit places
- Walk with purpose
- Always be on your guard
- Have a safe place to put your valuables
- Always carry some spare change just in case you lose your Oyster card, etc
- Make sure that your phone is well charged
- Bring spare batteries
- Don't follow your friends
- Keep your eyes on your drink or ask someone you trust to mind it
- Don't take unknown drugs
- Always carry condoms with you
- Always tell at least one of your friends where you are
- Tell somewhere that is not going out, where you will be and what time you will be back
- Try to avoid mixing drugs or drinks
Promoting Our Campaign
We discussed where we wanted to take our campaign and what we may want as a promotional tool.
- Schools
- Colleges
- Sixth forms
- Festivals - for more of a mixed audience
We decided that we wanted to create Oyster card holders with business cards inside with information on. This is so that we can promote our campaign and give our target audience something they will use and remember us by when they are on the go.
We looked at ideas for our logo that the guys from 'Everywhere' had put together. This is some of the feedback on some of the ideas:
- The colours that we like the most are the yellow, purple and blue palette
- Direction text - arrows/directions
- Stencil text is used far to much
- Like the city scape style text
- Don't like chunky fonts
We discussed the two names for the website as 'Smartz' and 'Ask keely'. We decided that we wanted to stick with the name 'Ask keely as it will add a personality to the website.
We talked about the copy for the website:
- Needs to have a face and name
- Encouraging
- Friendly
- Perhaps have a Keely says area
- Use the word 'Measy' (uneasy)
Activity
We all sketched out our ideas for logos and they looked really great.
We discussed the different areas of the website and compiled a more comprehensive list of what it would feature under each heading.
First Aid
- Frank
- A postcode or area hospital finder
- The recovery position steps, CPR and stopping bleeding
These will act as the first steps if somebody is injured on a night out and waiting for an ambulance. We will contact St John's Ambulance to find out if we can use any of these first aid tips/help.
Copy ideas for this section:
- What do do, Where to go and Who to ask.
Travel/Getting Home
- TFL
- LBC radio travel updates
- Tube Buddy app
- Halo/Cab app
Extra Smart
We have decided to merge both the Smartz sections and the Extra sections together to make 'Extra Smart'. This will include:
- Free 02 texts
- 08000mumdad
- Google maps
- And anything else that we want to add as an extra
We filled in feedback forms and will look forward to the next session, which will be working on the next stages of the website.
So this was it. Launch day. We were to launch our app at the ‘We are the future’ symposium at the Imperial War Museum, an event organized
by Emergency Exit Arts for young people to present their examples of youth
activism.
