Wednesday 14 December 2011

Session 4 - Visit To Digital Agency - Everywhere - 13/12/11

This session we all went on the mini bus to a digital agency called Everywhere. When we arrived we filled the creative's in on our idea for creating a mobile website.

Our initial idea:



What 'Everywhere' do and a bit about them:
The guys at Everywhere filled us in on what they do and how they came to be. They showed us some examples of other projects that they have worked on, which looked really great.



What Do We Want On Our Website?
We discussed what the main things we wanted on our mobile website was and referred back to our original spider diagram of ideas. We worked on a mind map on a white board and put the components of the website in order of importance.


1. Directions, route planner/buses/trains (TFL) and taxi numbers.
2. Advice, first aid and drugs info (Frank)
3. Area alerts and free online texts (02)
4. Personalisation?


Planning Our Website On Paper
We were all given a sheet where we had to plan in order our mobile website's features. It was really useful as we could see what we wanted clearer and we had support to do this.


A special thank you to Everywhere for sharing their knowledge and supporting us in creating our mobile website.








Sunday 11 December 2011

Session 3 - Who Is The Website For And What Content Do We Need? - 06/12/11

Looking at QR codes

We started the session by looking at QR codes. We all had to try and scan the blog QR code using our mobile phones. Nobody already had a QR code reader on their mobiles, so we all had to download one so that we could try the code out.
We looked at where we could put QR codes for the mobile website to get people's attention:
- Bus Stops
- Phone boxes
- Chicken Shops
- Toilet doors ( ie public/ bar / McDonalds ) and condom vending machines
- Local newspapers
- Youth centres


How could we display them?
- Stickers
- Flyers or business cards
- Posters

Our target audience

Group activity:

We split into groups and created mood boards of what our target audience like and are into.

Looking at our target audience:
- 15 - 19 year olds in central London

They are into:
- Fashion
- Celebrities
- The opposite sex
- Looking good
- Phones
- Music
- Entertainment 
- Smart phones

They care about:
- Friends
- Family
- Money
- How they look
- Travel and transport is a major cost and concern
- Safety and sexual health

Market research and vox pops

Group activity:

We all split into three teams for a market research and vox pops group activity. The groups all had to
get some feedback on what other young people felt about safety, personal experiences and what they'd need from a mobile website. We started with a basic interview and filmed the best answers.



The main concerns that came out of the research were:
- Getting home safely and cheaply
- What to do in an medical emergency (e.g. a friend passing out drunk)
- Sexual health
- Finding bus stops locally and/or a safe taxi

We all agreed that in a REAL emergency twe would call the police for assistance. This determined our final decision that the purpose of the website was to offer help in situations that would usually result in having to call a friend or get family members out of bed late at night.




Monday 5 December 2011

Session 2 - Understanding How Mobile Phones Can Help You Stay Safe - 29/11/11

We kicked the session off with a group activity. We split up into three groups, were given a scenario and had to come up with a solution using what we had.

Group 1
One of your close friends has passed out. You don't know if it's just that she's been drinking or had her drink spiked but you can't get her to talk. It's 12:50am on a Saturday and you're in Leicester Square with no phone credit. You've heard that it's easy to choke on your vomit when you're drunk but you're not sure what the recovery position is. Using your phone find websites to:

1. Show you how to put your friend in the recovery position.
2. The nearest hospital OR medical phone helpline and decide how to get your friend to safety

Group 2
A fight has broken out in a chicken shop in Westminster between three boys (two against one). The owner throws them all out but you can see that the two trouble causers have ducked round the corner and haven't left the scene. Meanwhile the boy they attacked has a bust nose and is bleeding on the street and you realise you go to school with him. You have no phone credit and you're the only person who's seen what happened and you are worried that the two older boys will come back.

1. Police gang unit support number
2. Basic medical attention guidance

How will you stop the situation from escalating?

Group 3
You're in Camden, it's Friday night and you've just missed the last tube home. You promised you'd be in before 1:30am and it's 12:45am. You have an oyster card with £5, £5 cash and phone credit. What are your options to get back to Westminster? Using your phone find websites to:

1. Alternative public transport
2. Safe mini cab number

What's the best option to get you home in time?


The group activity taught us many things:
- This is why we need to create a website
- Keywords are important
- The internet is useless
- We need to think about what people will search for
- We need to label photos and videos - so they can be found easier

We discussed some keywords that we may need to use for our website:
- Emergency
- Safety
- Problem
- Trains
- Drugs
- Help
- Issue
- Gangs
- Cab/taxi
- Alcohol
- Attack
- Knife
- Fight
- Spiked
- Weapons
- London
- Buses

Our website will be aimed at young people - under 24

We discussed that our website needs to:
- Have no ads
- Be mobile optimised
- Videos are not useful in an emergency
- Short bullet points
- Video messages
- Create a person - to be the face of the website - a boy and a girl
- Text and diagrams - clear!
- Video on facebook and at end click here message
- Want people to know website
- Audio with instructions - it's quicker
- Pictures
- If we use video it has to be useful
- Idea for a name - Smarties at hand?

Group activity 2:
Looking at:
1. What steps do we need to do to create the website?
- Images
- Colour
- Layout
- Steps
- Format
- Text
- Navigation
- Hyper links
- Audio clips
- Logo/name

2. What do we need to do to make sure young people find out about the website? 3. What do we need to promote the website online?
- Assemblies
- Youth clubs
- Share on Facebook/Twitter
- Flyers
- Posters
- Groups
- Tell people - friends and family
- Make a Facebook page/ group
- Ask advertisers

4. What do we need to do to measure success?
- Facebook polls
- We can have a rating that shows you how many people are using it

We are interested in:
- Learning how to create a logo
- CMS
- Get a developer
- Learning about website design

We discussed that out audience to reach will be - 300 people

Updates:
We will be going on a visit to a digital agency in Spitalfields on 13th December 2011.