Session 1 - Introduction To Campaigning - 22/11/11

The session began with introductions and a brief recap of ideas. We looked at the two choices of mobile applications and mobile websites. We discussed that the app or website would cover:
- All aspects of safety
- Hospital contacts
- Safe sex
- Crime
- Transport - TFL and taxi numbers

We looked at what a campaign is:
- A group of people coming together

Campaign - To engage in an operation planned to achieve a certain goal.

- If you get it right, you can see something that you have changed
- By tracking you'll be able to see how many people are benefiting from your campaign

We looked at examples of good campaigns:
- Battlefront - a team of young people campaigning about various issues.

We looked at a break down of what this campaign would be all about. Some really great ideas came up:
- Most of the group have HTC, Blackberry or LG mobile phones
- The main page for mobile website would be good if it popped up as a homepage

We discussed how we all use our phones:
- BBM
- Twitter
- Maps
- Facebook
- Taxi numbers
- Train times/buses/TFL

How would you use the app or mobile website?
- Taxis (no money)
- Card for family to put money on
- Finding out where things are
- Conflict resolution
- Basic first aid
- Non emergency police and ambulance services

We worked in groups to look at websites on our mobiles:

We looked at some stats:
- By 2014 mobile web browsing will take over usual web browsing

We discussed pros and cons of apps and mobile websites:

Mobile website:
PROS:
- You don't have to download it
- Easier to link
- Does lots of things
- More options
CONS:
- Can be slow
- Not all mobiles can go online

Mobile app:
PROS:
- Already on phone
- Easier to access
CONS:
- Less options
- You have to go online to access some services
- Only works on certain platforms
- More expensive

We all voted to decide whether a mobile app or a mobile website would be better to work on:
APP - 4 people voted for
SITE -  6 people voted for

So the outcome was that we will now be working to create a mobile website!

We all did a quiz to get us all thinking about websites and came up with ideas for our group name:
- P.S.Safety
- Smarties

We all filled in feedback forms and the session came to an end.

Introductory Session 2

This session the group got to meet Jess who will be working with us on the campaign. The session began with introductions and filling Jess in on ideas from last week. The main idea was still to do a mobile application but starting to look at the possibility of a mobile website as this would be easier to do and suitable for any internet accessible mobiles.

Introductory Session 1

This was the very first meeting with the group. The main aim of the session was to get brainstorming ideas and agree on what sort of campaign to work on. The groups main idea was to create a mobile phone application.