Session 11 - Website/Logo Design Feedback And Looking At Promoting Our Campaign - 21/02/12

We started today's session off by giving our feedback on the logo and colour scheme:
- Looks cool, I like it
- Useful apps should be called 'mini cabs and taxis' instead
- It's too green
- Maybe we could use purple when you hover over the words or click on them
- The font looks great
- We should use contrasting colours more than the green as the icons will stand out much better
- W'happen - it's good and makes sense
- It's great that people can put their own information in - good idea and we would also add to it


How will we capture feedback/ measure success?
- We will have a feedback section or page built into the app

Feedback questions:
- Did you find what you were looking for?
- How helpful was the info? (on a scale of 1-5)
- How useful do you think this app will be in helping young people to stay safe? (on a scale of 1-5)

Other things that we may want/need for our campaign:
- A banner for the app
- Turning Point tool to take into schools for feedback - it's easier and fun
- Website counter
- Flyers - to hand out to parents of young people in shops?
- Stickers
- Oyster card holders - for festivals and to hand out at schools
- Google Analytics reports - Everywhere will do for us and show us how
- Header/footer - logos, blurb on the project and contact email

Promoting and advertising our campaign:
- Schools
- Festivals (Underage Festival)
- Banner on other websites
- Cereal boxes - Kellogs?
- Shops/shopping centres - to hand out flyers to parents of young people about our campaign
- BBM broadcast
- Short and fun promo film for our YouTube channel
- Billboards at bus stops?
- Local papers
- Metro, Daily Mail (app of the week), Evening Standard, Live magazine
- Cans of drink

We looked at our working progress app and discussed our feedback:
- Can we seperate Tube Buddy out
- Kabbee and Halo to be included
- It looks amazing
- Trains and underground together
- Cabs and taxis together
- The Blackberry version needs some work
- We want to use the darker (black) colour scheme

We discussed what appeals to our target audience and what websites that we look at:
- SBTV
- Amazon
- Facebook
- Twitter
- YouTube
- Ebay

Session 10 - PR Plan - 14/2/2012

We all gathered on Valentines day for a romantic talk on different ideas to get out message out there. We looked at a few larger campaigns that worked with the market we're aiming for. How can we get our message out that successfully with less money?

We set up our Facebook, Twitter and Youtube accounts.



Questions:
What schools do you want to to?
What contacts should you make use of?
Why would somebody use your Facebook?
Who do you want to follow you on Facebook?
What celebrities can help you on Twitter?
Where should you put up posters and how many?

Tips:
Putting up content on Facebook after 8 30pm attracts a wider audience.
Tweet to famous people and they might just RT!
Piggy back on someone else's PR, Offer free tickets from institutions and concerts in return fro promoting their event to your young people.

How do we like the final design?













The final design is quirky and direct enough. We love the green!

The architecture is just what we asked for: enough text and enough pictures and still simple.

Session 9 - Writing The Copy And Thinking About How We Want To Promote Our Mobile Website Campaign - 7/2/12

In today's session we discussed the copy that we wanted to go in each section in more depth and where we want to promote our campaign.

The Health Section
We discussed the questions that we wanted to answer on our website. We need to plan these so that we can research the answers from St John's Ambulance.

These are the questions that we came up with:
- What is the recovery position? When should we use it? (we need the steps)
- How do we do CPR?
- What should you do if you/your friend's drink has been spiked?
- What should you do if you/ your friend's having a bad trip? (drug trip)
- What should you do if you/your friend has a deep cut or is bleeding a lot?
- What should you do if you are at the scene of an accident?
- What should you do if you think somebody has a spinal injury?
- What should you do if you/your friend has a stab wound?
- What should you do if you/your friend is raped?
- How do you stop a nose bleed?
- What should you do if you think that you have concussion?
- What should you do if you think that you have a broken bone?

We suggested that it may be an idea if we make some useful and short videos.

Extra's - Tips
We discussed the tips that we want to have on our mobile website that young people may want/need to know.


- Be alert
- Keep focused
- Keep one headphone out or music at a reasonable level when walking around
- Have a half way point
- Always know your landmarks
- Stay in busy  and well lit places
- Walk with purpose
- Always be on your guard
- Have a safe place to put your valuables
- Always carry some spare change just in case you lose your Oyster card, etc
- Make sure that your phone is well charged
- Bring spare batteries
- Don't follow your friends
- Keep your eyes on your drink or ask someone you trust to mind it
- Don't take unknown drugs
- Always carry condoms with you
- Always tell at least one of your friends where you are
- Tell somewhere that is not going out, where you will be and what time you will be back
- Try to avoid mixing drugs or drinks

Promoting Our Campaign
We discussed where we wanted to take our campaign and what we may want as a promotional tool.
- Schools
- Colleges
- Sixth forms
- Festivals - for more of a mixed audience

We decided that we wanted to create Oyster card holders with business cards inside with information on. This is so that we can promote our campaign and give our target audience something they will use and remember us by when they are on the go.

Session 8 - Looking At Some Mock Up Logos, Creating some Icons and Finalising The Copy For Our Mobile Website - 31/01/12

We started off the session with Everywhere, showing us some logo concepts that they had come up with based on our ideas from the last session.

Looking At Logo Concepts



Looking At Ideas For Icons
We discussed having icons to represent each section of the website. We split up into groups to cover each section of the website: homepage, health advice, travel and extras.
(video up shortly...)

Finalising The Copy
We discussed what copy we will use for each of the sections of our website. It was a really difficult decision to make as most of the ideas that we came up with weren't specific enough. Jess compiled a option sheet to give us some ideas on what we could write and give us somewhere to begin. After making a few adjustments we were all happy with what we decided on.

Homepage
- Advice from young Londoner's to help you to stay safe and get there. Ask Keely. (This was the more popular choice)
or
- Help getting home and first aid, plus smart tips and advice to save money.


Travel
- Need to get around London safely? Check out TFL info, safe minicab options and travel updates.


Health Advice
- What's the recovery position? Should I ring an ambulance? What to do, where to go, who to ask.


Extras
- Useful info and tips for survival in the city.

Overall we had a very productive session and we are all looking forward to when the guys from Everywhere show us our built website in two weeks time.