Session 16 - Ask Keely Mobile App Launch - 21/4/12

So this was it. Launch day. We were to launch our app at the ‘We are the future’ symposium at the Imperial War Museum, an event organized by Emergency Exit Arts for young people to present their examples of youth activism.

About 100 young people attended the day, which looked at other youth campaigns and discussed how young people are portrayed in the media.

After telling everyone about the great features the app includes we handed out our Ask Keely Oyster card holders.

Overall we think that our app was really well received and the Oyster card holders were a hit. Check out the app for yourself at www.askkeely.co.uk

As well as our presentation there was a workshop with the Youth Media Agency, a film screening and discussion on Stop and Search by The Challenge, as well as great individual performances by Camilla de Oliveira and Benjamin Cawley from PENt UP.

Follow the day's activities on Storify.

Session 15 - Preparing For our Launch - 17/4/12

In today's session we were all really excited as it is just under a week until our mobile app launches!

The launch is on Saturday 21 April at The Imperial War Muesum at the 'We are the future' event. We all have to meet Lucy outside the museum for 11am.

We all looked at the final proofs for our business card and our oyster card holders and agreed that we are really happy with them, they look brilliant!

On our launch day we will have a ten minute slot to do a presentation about our mobile app. We prepared our PowerPoint presentation plans and speeches for the rest of the session.

We had a run through of our speeches and are all very nervous about Saturday but really looking forward to it.

There are a few changes that we agree need changing before we launch which are:
- Change 0800 mumdad to 08000 mumdad
- Change Extra Smart to Be Aware
- Get rid of Measy

We filmed our answers to:
- How do you feel about your mobile app being launched this weekend?
- What have you learnt from creating a campaign?

Session 14 - Feedback On Our Promotional Products - 3/4/12

We had a really brief session this time around to get everyone in the group's feedback on the design for our oyster card holder and business card.

Business card:
- Kind of explains it.
- I understand what it is.
- I would check it out if I saw the card.
- We were cycling today, so something like this would be really useful for directions, etc.
- Extra Smart - what is it? we should change it to 'Be Aware'
- It's good.
- I like the grey background much better.

Oyster card holder:
- The black one looks much better.
- Can we add the icons on the back of the oyster card.

We updated our action plan and agreed on our launch event:

Launch event - Creative Symposium - Saturday 21 April - we will have a ten minute presentation and launch our app.

We are all really excited that we now have our launch date in sight and our app nearing completion.

Jobs that everybody needs to do in the next week:
- Steph to send the web address and information about Ask Keely to the head teacher of Greycoat Hospital School.
- Finish health section - Michelle to get recovery position images sorted from Red Cross.
- Keely/Amy to speak to the St Andrew's t-shirt lady to get our t-shirts designed for our launch event.

We finished up the session by filling in our feedback forms.

Session 13 - Action Planning and Planning Our Launch - 20/3/12

We started off the session with an update of how our website is getting on and what else has been going on:

- We suggested that we should take our own photographs for the recovery position steps. Amy will be the model and Keely and Steph will check that the steps are correct. A photographer will come in next week and teach photography to the rest of the group as well as shooting our photographs.

- Our health copy has been checked by a health professional. We want to get an endorsement that will mean that our health information will be certified and professional.

- We will all attend a meeting with St John's Ambulance about our app to promote it and tell them what it is all about. Amy has volunteered to go along - Date TBC.

- Thinking about the launch - we hope to launch our website during half term. We want to take our app to festivals like Wireless in the summer (6-8 July in Hyde Park). This is too far away for the launch but will be a great opportunity to promote our app.

Other places that we discussed to promote our app is:
- Trafalgar Square
- St Andrew's stall at South West Fest
- Lovebox
- Underage Festival

Everyone has homework to find an event or festival that is on during the next month or so that we can launch our app at.

We discussed our action plan for our app and campaign:
- We have agreed to meet up less frequently - possibly fortnightly from now on.
- Steph, Amy and Keely to approach schools in the local area to run a workshop/assembly to show them our app. (Including Greycoat hospital school).

We went through our smart objectives for our campaign:
- 150 people at Greycoat school (year 10 and 11). Steph to contact her school head to set up a meeting for us all. She will let Keely know how she gets on tomorrow (21/3/12).
- Finish app completely - Everywhere and Jess. We need to finish the health section and sort photographs within 10 days.
- Finish promotional materials - t-shirts - Jess to send the logo and Steph, Keely and Gina to buy and print t-shirts. Keely or Steph to contact graffiti lady to see if they can set up with her to print the t-shirts for our app.
- Find somewhere to launch our app - launch event - everyone will look for an event to launch at by next week.
- Contact Kellogs, Boris, Wireless Festival. We will also contact the lady from Pay Plan to help us to promote our campaign - Keely to follow up and see if we can have a space in their weekly newsletter.
- Meet up again to catch up on progress in two weeks time.

We discussed our evaluation plan:
- Feedback on our app
- Take our app to schools and youth clubs and get them to fill in the app feedback form - if they are just a small group get them to fill in paper feedback/questionnaire.
- We will use Turning Point Tool for bigger groups

We finished up the session all excited about finishing our app and positive about launching it.

Session 12 - Finalising Our Mobile Website - 13/3/12

We started off today's session by filling in Steve from Peabody in on what our campaign is all about.



We looked at our app on our phones to give feedback and then went around our youth club to find out what other people thought of our app:

"It's brilliant! it will get young people off of the streets and around where they need to go. It could potentially eventually offer young people jobs to." - Youth worker

"It's really good!"
"Brilliant!"

- Kofi Frimpong and Joeo Mensah

"It was quite well planned out. We couldn't really see where it was going but this is amazing!" - Gina

Activity:
We looked at each section and gave our feedback to Everywhere using a work sheet.

Ask Keely testing worksheet:

What do you think of the overall look and feel of the site?

- I am very impressed and satisfied. It is even better than I would have expected it to be. Everything
comes together really well.
- It looks very interesting and helpful.
- I think that the website is really good. The colours go really well together. The different sections are
really good and the information is good on the site.
- I think that the site looks great and it responds really well.
- I like it. The site is amazing! Love it!


Please comment on the navigation – how easy/difficult is it to get around? Do you know where
you are on the site? Are the section headings right – do you have any alternative suggestions?

- I think that the health section is easy to use than other websites. It is easy to get to as well. The
information is good and finding your local hospital is really easy and really good.
- Plus and extra has a typo in and. It should mention whether it is for Blackberry or Iphone.

Please comment on the content – is it what you expected? Is there anything unnecessary or
anything missing?

- The how to do first aid bit is missing but apart from that it is good.
- There is little info under the headings in travel, it’s mainly just links.

Mobile challenge:


How long did it take you to find out information on Ask Keely?

- Basic first aid – needs to tell you when to do CPR as well as how to do it.

Some feedback that came out of discussing what was missing is:
- We need information on what to do if someone has drunk too much
- When do I do CPR? as well as how do I do CPR?

We discussed what we wanted the website to be for our app and the overall agreed decision was:
www.askkeely.co.uk


Then we discussed any other feedback:
- Change 'Measy' as a header as it is an 'in' thing
- Reduce questions
- We all like the tone of voice of the app

We discussed that a great opportunity for our launch would be at Rizzle Kicks gig that is being run by TFL.

We agreed that we would need:
- Printed t-shirts
- Business cards to hand out with info about our app

Unfortunately the Rizzle Kicks plan fell through but we are hoping to possibly hold a stall at the Underage Festival, later this summer.

Session 11 - Website/Logo Design Feedback And Looking At Promoting Our Campaign - 21/02/12

We started today's session off by giving our feedback on the logo and colour scheme:
- Looks cool, I like it
- Useful apps should be called 'mini cabs and taxis' instead
- It's too green
- Maybe we could use purple when you hover over the words or click on them
- The font looks great
- We should use contrasting colours more than the green as the icons will stand out much better
- W'happen - it's good and makes sense
- It's great that people can put their own information in - good idea and we would also add to it


How will we capture feedback/ measure success?
- We will have a feedback section or page built into the app

Feedback questions:
- Did you find what you were looking for?
- How helpful was the info? (on a scale of 1-5)
- How useful do you think this app will be in helping young people to stay safe? (on a scale of 1-5)

Other things that we may want/need for our campaign:
- A banner for the app
- Turning Point tool to take into schools for feedback - it's easier and fun
- Website counter
- Flyers - to hand out to parents of young people in shops?
- Stickers
- Oyster card holders - for festivals and to hand out at schools
- Google Analytics reports - Everywhere will do for us and show us how
- Header/footer - logos, blurb on the project and contact email

Promoting and advertising our campaign:
- Schools
- Festivals (Underage Festival)
- Banner on other websites
- Cereal boxes - Kellogs?
- Shops/shopping centres - to hand out flyers to parents of young people about our campaign
- BBM broadcast
- Short and fun promo film for our YouTube channel
- Billboards at bus stops?
- Local papers
- Metro, Daily Mail (app of the week), Evening Standard, Live magazine
- Cans of drink

We looked at our working progress app and discussed our feedback:
- Can we seperate Tube Buddy out
- Kabbee and Halo to be included
- It looks amazing
- Trains and underground together
- Cabs and taxis together
- The Blackberry version needs some work
- We want to use the darker (black) colour scheme

We discussed what appeals to our target audience and what websites that we look at:
- SBTV
- Amazon
- Facebook
- Twitter
- YouTube
- Ebay

Session 10 - PR Plan - 14/2/2012

We all gathered on Valentines day for a romantic talk on different ideas to get out message out there. We looked at a few larger campaigns that worked with the market we're aiming for. How can we get our message out that successfully with less money?

We set up our Facebook, Twitter and Youtube accounts.



Questions:
What schools do you want to to?
What contacts should you make use of?
Why would somebody use your Facebook?
Who do you want to follow you on Facebook?
What celebrities can help you on Twitter?
Where should you put up posters and how many?

Tips:
Putting up content on Facebook after 8 30pm attracts a wider audience.
Tweet to famous people and they might just RT!
Piggy back on someone else's PR, Offer free tickets from institutions and concerts in return fro promoting their event to your young people.

How do we like the final design?













The final design is quirky and direct enough. We love the green!

The architecture is just what we asked for: enough text and enough pictures and still simple.