Session 9 - Writing The Copy And Thinking About How We Want To Promote Our Mobile Website Campaign - 7/2/12

In today's session we discussed the copy that we wanted to go in each section in more depth and where we want to promote our campaign.

The Health Section
We discussed the questions that we wanted to answer on our website. We need to plan these so that we can research the answers from St John's Ambulance.

These are the questions that we came up with:
- What is the recovery position? When should we use it? (we need the steps)
- How do we do CPR?
- What should you do if you/your friend's drink has been spiked?
- What should you do if you/ your friend's having a bad trip? (drug trip)
- What should you do if you/your friend has a deep cut or is bleeding a lot?
- What should you do if you are at the scene of an accident?
- What should you do if you think somebody has a spinal injury?
- What should you do if you/your friend has a stab wound?
- What should you do if you/your friend is raped?
- How do you stop a nose bleed?
- What should you do if you think that you have concussion?
- What should you do if you think that you have a broken bone?

We suggested that it may be an idea if we make some useful and short videos.

Extra's - Tips
We discussed the tips that we want to have on our mobile website that young people may want/need to know.


- Be alert
- Keep focused
- Keep one headphone out or music at a reasonable level when walking around
- Have a half way point
- Always know your landmarks
- Stay in busy  and well lit places
- Walk with purpose
- Always be on your guard
- Have a safe place to put your valuables
- Always carry some spare change just in case you lose your Oyster card, etc
- Make sure that your phone is well charged
- Bring spare batteries
- Don't follow your friends
- Keep your eyes on your drink or ask someone you trust to mind it
- Don't take unknown drugs
- Always carry condoms with you
- Always tell at least one of your friends where you are
- Tell somewhere that is not going out, where you will be and what time you will be back
- Try to avoid mixing drugs or drinks

Promoting Our Campaign
We discussed where we wanted to take our campaign and what we may want as a promotional tool.
- Schools
- Colleges
- Sixth forms
- Festivals - for more of a mixed audience

We decided that we wanted to create Oyster card holders with business cards inside with information on. This is so that we can promote our campaign and give our target audience something they will use and remember us by when they are on the go.

Session 8 - Looking At Some Mock Up Logos, Creating some Icons and Finalising The Copy For Our Mobile Website - 31/01/12

We started off the session with Everywhere, showing us some logo concepts that they had come up with based on our ideas from the last session.

Looking At Logo Concepts



Looking At Ideas For Icons
We discussed having icons to represent each section of the website. We split up into groups to cover each section of the website: homepage, health advice, travel and extras.
(video up shortly...)

Finalising The Copy
We discussed what copy we will use for each of the sections of our website. It was a really difficult decision to make as most of the ideas that we came up with weren't specific enough. Jess compiled a option sheet to give us some ideas on what we could write and give us somewhere to begin. After making a few adjustments we were all happy with what we decided on.

Homepage
- Advice from young Londoner's to help you to stay safe and get there. Ask Keely. (This was the more popular choice)
or
- Help getting home and first aid, plus smart tips and advice to save money.


Travel
- Need to get around London safely? Check out TFL info, safe minicab options and travel updates.


Health Advice
- What's the recovery position? Should I ring an ambulance? What to do, where to go, who to ask.


Extras
- Useful info and tips for survival in the city.

Overall we had a very productive session and we are all looking forward to when the guys from Everywhere show us our built website in two weeks time.

Session 7 - Planning A Logo And The Copy For Our Website - 24/01/12

We looked at ideas for our logo that the guys from 'Everywhere' had put together. This is some of the feedback on some of the ideas:
- The colours that we like the most are the yellow, purple and blue palette
- Direction text - arrows/directions
- Stencil text is used far to much
- Like the city scape style text
- Don't like chunky fonts

We discussed the two names for the website as 'Smartz' and 'Ask keely'. We decided that we wanted to stick with the name 'Ask keely as it will add a personality to the website.

We talked about the copy for the website:
- Needs to have a face and name
- Encouraging
- Friendly
- Perhaps have a Keely says area
- Use the word 'Measy' (uneasy)

Activity
We all sketched out our ideas for logos and they looked really great.



We discussed the different areas of the website and compiled a more comprehensive list of what it would feature under each heading.

First Aid
- Frank
- A postcode or area hospital finder
- The recovery position steps, CPR and stopping bleeding

These will act as the first steps if somebody is injured on a night out and waiting for an ambulance. We will contact St John's Ambulance to find out if we can use any of these first aid tips/help.

Copy ideas for this section:
- What do do, Where to go and Who to ask.

Travel/Getting Home
- TFL
- LBC radio travel updates
- Tube Buddy app
- Halo/Cab app

Extra Smart
We have decided to merge both the Smartz sections and the Extra sections together to make 'Extra Smart'. This will include:
- Free 02 texts
- 08000mumdad
- Google maps
- And anything else that we want to add as an extra

We filled in feedback forms and will look forward to the next session, which will be working on the next stages of the website.

Session 6 - Looking At Designs and Layout Ideas For The Mobile Website - 17/01/12

We started off the session discussing how we will bring our website to life.

- Type
- Colours
- Surfaces, etc

We looked through some styles with Everywhere to see what we may want our website to look like or to feature.

- Like the tattoo style images
- Like pink and blue colours
- Drawn elements instead of photographs?
- Don't want it to be too in your face/bright
- Like neon style lettering
- Like purple Nike illustration styles
- Like 3d shapes - bright colours - grey as a background emphasises the bright colours - blue and pink
- Bit simpler
- Purple and blue (cyan)
- Want a character to make it consistent
- Graffiti is a good direction - can work for headers, can draw you in, but not in the main body text
- Can't be to complicated
- Like drips coming from letters
- Purple and yellow
- Black is a bit sinister
- Like subtle ways of referencing objects
- Like neon writing - bit more simplified

Everywhere will put together ideas boards of all the things that we like during this week and show them to us in next weeks session. We are all excited to see these.

We discussed the features that we should have on the website that we haven't already featured.
- Tube map
- Google maps
- An animated speech bubble with 999 in it on each page
- Hospital finder by GPS using postcode/place name

Everywhere put together some layout ideas for us to look through and decide between for each page of our website. We chose which layouts that we preferred and worked individually to design a page each for our website.

Session 5 - Looking At Branding - 10/01/12

We started off today's session by looking at brands that we can distinguish just by their logos alone.

- Red Bull - Red Bull gives you wings
- Mcdonald's - I'm lovin' it
- Nike - Just do it

Branding - A particular product or a characteristic that serves to identify a particular product.

We discussed that it would be difficult to choose what make of a product we wanted without the help of branding. For e.g. Paracetamol - there are so many different makes of it available, so sometimes we need a little help to make our choice.

Next week we will be going back to the agency, Everywhere, to work on our website.

We discussed what our brand values for our website should be:
- Help
- Fun? personality
- Quick
- Simple
- Young

Our website ideas:
- Safety around your area
- Making life more convenient and safe for young people
- If you're stuck
- Maybe have teenage cartoon characters

Audience:
- Young people and us

We discussed other websites and how easy they were to navigate and how good they looked.

We discussed colour options for the website and what colours represent:

Purple:

- Girls -  party

- Young

- Goths

- Cadbury's

Grey:

- Boring

- Executive

- Mercedes

- Dull

- Gloomy

- School uniform

Red:

- Exciting

- Boys and girls

- Alarming

- Danger

- Exciting

- Loud

Green:

- Old people (wee)

- Boring

- Weak

- Environmental

- Jungle

Colours that we want to use:

- Black

- Purple

- Red

- Bright colours - younger

We came up with some ideas for a name for the website:

- Ask keely - most of us liked this name the best

- Smarts are us

- We are smart

We had an idea for a slogan to:

- Smart safety is the key

In teams we discussed the different sections of the website, what goes under each heading and what web links we would use on our site:

- Getting there/home/around - travel, etc.

- My/your health and wellbeing

1. Getting home/getting around

- Tube buddy app

- TFL

- Halo/Cab app

- LBC radio live travel updates

2. Advice/my/you health/wellbeing

- All in London

- Mayo

- Recovery position and images created by us

- If somebody has taken drugs, first aid basics 

3. Smarts

- 02 (free sms) 

- 08000mumdad 

- How not to pay reverse fees

We looked at what out site has got to have:

- Short/useful information

- Nice colours

- Be eye catching

- Have no downloads

We were all interviewed to see what we thought the project was about and what we hoped to get out of it.

Session 4 - Visit To Digital Agency - Everywhere - 13/12/11

This session we all went on the mini bus to a digital agency called Everywhere. When we arrived we filled the creative's in on our idea for creating a mobile website.

Our initial idea:



What 'Everywhere' do and a bit about them:
The guys at Everywhere filled us in on what they do and how they came to be. They showed us some examples of other projects that they have worked on, which looked really great.

What Do We Want On Our Website?
We discussed what the main things we wanted on our mobile website was and referred back to our original spider diagram of ideas. We worked on a mind map on a white board and put the components of the website in order of importance.


1. Directions, route planner/buses/trains (TFL) and taxi numbers.
2. Advice, first aid and drugs info (Frank)
3. Area alerts and free online texts (02)
4. Personalisation?


Planning Our Website On Paper
We were all given a sheet where we had to plan in order our mobile website's features. It was really useful as we could see what we wanted clearer and we had support to do this.


A special thank you to Everywhere for sharing their knowledge and supporting us in creating our mobile website.

Session 3 - Who Is The Website For And What Content Do We Need? - 06/12/11

Looking at QR codes

We started the session by looking at QR codes. We all had to try and scan the blog QR code using our mobile phones. Nobody already had a QR code reader on their mobiles, so we all had to download one so that we could try the code out.
We looked at where we could put QR codes for the mobile website to get people's attention:
- Bus Stops
- Phone boxes
- Chicken Shops
- Toilet doors ( ie public/ bar / McDonalds ) and condom vending machines
- Local newspapers
- Youth centres


How could we display them?
- Stickers
- Flyers or business cards
- Posters

Our target audience

Group activity:

We split into groups and created mood boards of what our target audience like and are into.

Looking at our target audience:
- 15 - 19 year olds in central London

They are into:
- Fashion
- Celebrities
- The opposite sex
- Looking good
- Phones
- Music
- Entertainment 
- Smart phones

They care about:
- Friends
- Family
- Money
- How they look
- Travel and transport is a major cost and concern
- Safety and sexual health

Market research and vox pops

Group activity:

We all split into three teams for a market research and vox pops group activity. The groups all had to
get some feedback on what other young people felt about safety, personal experiences and what they'd need from a mobile website. We started with a basic interview and filmed the best answers.



The main concerns that came out of the research were:
- Getting home safely and cheaply
- What to do in an medical emergency (e.g. a friend passing out drunk)
- Sexual health
- Finding bus stops locally and/or a safe taxi

We all agreed that in a REAL emergency twe would call the police for assistance. This determined our final decision that the purpose of the website was to offer help in situations that would usually result in having to call a friend or get family members out of bed late at night.