Session 7 - Planning A Logo And The Copy For Our Website - 24/01/12

We looked at ideas for our logo that the guys from 'Everywhere' had put together. This is some of the feedback on some of the ideas:
- The colours that we like the most are the yellow, purple and blue palette
- Direction text - arrows/directions
- Stencil text is used far to much
- Like the city scape style text
- Don't like chunky fonts

We discussed the two names for the website as 'Smartz' and 'Ask keely'. We decided that we wanted to stick with the name 'Ask keely as it will add a personality to the website.

We talked about the copy for the website:
- Needs to have a face and name
- Encouraging
- Friendly
- Perhaps have a Keely says area
- Use the word 'Measy' (uneasy)

Activity
We all sketched out our ideas for logos and they looked really great.



We discussed the different areas of the website and compiled a more comprehensive list of what it would feature under each heading.

First Aid
- Frank
- A postcode or area hospital finder
- The recovery position steps, CPR and stopping bleeding

These will act as the first steps if somebody is injured on a night out and waiting for an ambulance. We will contact St John's Ambulance to find out if we can use any of these first aid tips/help.

Copy ideas for this section:
- What do do, Where to go and Who to ask.

Travel/Getting Home
- TFL
- LBC radio travel updates
- Tube Buddy app
- Halo/Cab app

Extra Smart
We have decided to merge both the Smartz sections and the Extra sections together to make 'Extra Smart'. This will include:
- Free 02 texts
- 08000mumdad
- Google maps
- And anything else that we want to add as an extra

We filled in feedback forms and will look forward to the next session, which will be working on the next stages of the website.