Session 5 - Looking At Branding - 10/01/12

We started off today's session by looking at brands that we can distinguish just by their logos alone.

- Red Bull - Red Bull gives you wings
- Mcdonald's - I'm lovin' it
- Nike - Just do it

Branding - A particular product or a characteristic that serves to identify a particular product.

We discussed that it would be difficult to choose what make of a product we wanted without the help of branding. For e.g. Paracetamol - there are so many different makes of it available, so sometimes we need a little help to make our choice.

Next week we will be going back to the agency, Everywhere, to work on our website.

We discussed what our brand values for our website should be:
- Help
- Fun? personality
- Quick
- Simple
- Young

Our website ideas:
- Safety around your area
- Making life more convenient and safe for young people
- If you're stuck
- Maybe have teenage cartoon characters

Audience:
- Young people and us

We discussed other websites and how easy they were to navigate and how good they looked.

We discussed colour options for the website and what colours represent:

Purple:

- Girls -  party

- Young

- Goths

- Cadbury's

Grey:

- Boring

- Executive

- Mercedes

- Dull

- Gloomy

- School uniform

Red:

- Exciting

- Boys and girls

- Alarming

- Danger

- Exciting

- Loud

Green:

- Old people (wee)

- Boring

- Weak

- Environmental

- Jungle

Colours that we want to use:

- Black

- Purple

- Red

- Bright colours - younger

We came up with some ideas for a name for the website:

- Ask keely - most of us liked this name the best

- Smarts are us

- We are smart

We had an idea for a slogan to:

- Smart safety is the key

In teams we discussed the different sections of the website, what goes under each heading and what web links we would use on our site:

- Getting there/home/around - travel, etc.

- My/your health and wellbeing

1. Getting home/getting around

- Tube buddy app

- TFL

- Halo/Cab app

- LBC radio live travel updates

2. Advice/my/you health/wellbeing

- All in London

- Mayo

- Recovery position and images created by us

- If somebody has taken drugs, first aid basics 

3. Smarts

- 02 (free sms) 

- 08000mumdad 

- How not to pay reverse fees

We looked at what out site has got to have:

- Short/useful information

- Nice colours

- Be eye catching

- Have no downloads

We were all interviewed to see what we thought the project was about and what we hoped to get out of it.