Session 13 - Action Planning and Planning Our Launch - 20/3/12

We started off the session with an update of how our website is getting on and what else has been going on:

- We suggested that we should take our own photographs for the recovery position steps. Amy will be the model and Keely and Steph will check that the steps are correct. A photographer will come in next week and teach photography to the rest of the group as well as shooting our photographs.

- Our health copy has been checked by a health professional. We want to get an endorsement that will mean that our health information will be certified and professional.

- We will all attend a meeting with St John's Ambulance about our app to promote it and tell them what it is all about. Amy has volunteered to go along - Date TBC.

- Thinking about the launch - we hope to launch our website during half term. We want to take our app to festivals like Wireless in the summer (6-8 July in Hyde Park). This is too far away for the launch but will be a great opportunity to promote our app.

Other places that we discussed to promote our app is:
- Trafalgar Square
- St Andrew's stall at South West Fest
- Lovebox
- Underage Festival

Everyone has homework to find an event or festival that is on during the next month or so that we can launch our app at.

We discussed our action plan for our app and campaign:
- We have agreed to meet up less frequently - possibly fortnightly from now on.
- Steph, Amy and Keely to approach schools in the local area to run a workshop/assembly to show them our app. (Including Greycoat hospital school).

We went through our smart objectives for our campaign:
- 150 people at Greycoat school (year 10 and 11). Steph to contact her school head to set up a meeting for us all. She will let Keely know how she gets on tomorrow (21/3/12).
- Finish app completely - Everywhere and Jess. We need to finish the health section and sort photographs within 10 days.
- Finish promotional materials - t-shirts - Jess to send the logo and Steph, Keely and Gina to buy and print t-shirts. Keely or Steph to contact graffiti lady to see if they can set up with her to print the t-shirts for our app.
- Find somewhere to launch our app - launch event - everyone will look for an event to launch at by next week.
- Contact Kellogs, Boris, Wireless Festival. We will also contact the lady from Pay Plan to help us to promote our campaign - Keely to follow up and see if we can have a space in their weekly newsletter.
- Meet up again to catch up on progress in two weeks time.

We discussed our evaluation plan:
- Feedback on our app
- Take our app to schools and youth clubs and get them to fill in the app feedback form - if they are just a small group get them to fill in paper feedback/questionnaire.
- We will use Turning Point Tool for bigger groups

We finished up the session all excited about finishing our app and positive about launching it.

Session 8 - Looking At Some Mock Up Logos, Creating some Icons and Finalising The Copy For Our Mobile Website - 31/01/12

We started off the session with Everywhere, showing us some logo concepts that they had come up with based on our ideas from the last session.

Looking At Logo Concepts



Looking At Ideas For Icons
We discussed having icons to represent each section of the website. We split up into groups to cover each section of the website: homepage, health advice, travel and extras.
(video up shortly...)

Finalising The Copy
We discussed what copy we will use for each of the sections of our website. It was a really difficult decision to make as most of the ideas that we came up with weren't specific enough. Jess compiled a option sheet to give us some ideas on what we could write and give us somewhere to begin. After making a few adjustments we were all happy with what we decided on.

Homepage
- Advice from young Londoner's to help you to stay safe and get there. Ask Keely. (This was the more popular choice)
or
- Help getting home and first aid, plus smart tips and advice to save money.


Travel
- Need to get around London safely? Check out TFL info, safe minicab options and travel updates.


Health Advice
- What's the recovery position? Should I ring an ambulance? What to do, where to go, who to ask.


Extras
- Useful info and tips for survival in the city.

Overall we had a very productive session and we are all looking forward to when the guys from Everywhere show us our built website in two weeks time.

Session 4 - Visit To Digital Agency - Everywhere - 13/12/11

This session we all went on the mini bus to a digital agency called Everywhere. When we arrived we filled the creative's in on our idea for creating a mobile website.

Our initial idea:



What 'Everywhere' do and a bit about them:
The guys at Everywhere filled us in on what they do and how they came to be. They showed us some examples of other projects that they have worked on, which looked really great.

What Do We Want On Our Website?
We discussed what the main things we wanted on our mobile website was and referred back to our original spider diagram of ideas. We worked on a mind map on a white board and put the components of the website in order of importance.


1. Directions, route planner/buses/trains (TFL) and taxi numbers.
2. Advice, first aid and drugs info (Frank)
3. Area alerts and free online texts (02)
4. Personalisation?


Planning Our Website On Paper
We were all given a sheet where we had to plan in order our mobile website's features. It was really useful as we could see what we wanted clearer and we had support to do this.


A special thank you to Everywhere for sharing their knowledge and supporting us in creating our mobile website.