Session 13 - Action Planning and Planning Our Launch - 20/3/12

We started off the session with an update of how our website is getting on and what else has been going on:

- We suggested that we should take our own photographs for the recovery position steps. Amy will be the model and Keely and Steph will check that the steps are correct. A photographer will come in next week and teach photography to the rest of the group as well as shooting our photographs.

- Our health copy has been checked by a health professional. We want to get an endorsement that will mean that our health information will be certified and professional.

- We will all attend a meeting with St John's Ambulance about our app to promote it and tell them what it is all about. Amy has volunteered to go along - Date TBC.

- Thinking about the launch - we hope to launch our website during half term. We want to take our app to festivals like Wireless in the summer (6-8 July in Hyde Park). This is too far away for the launch but will be a great opportunity to promote our app.

Other places that we discussed to promote our app is:
- Trafalgar Square
- St Andrew's stall at South West Fest
- Lovebox
- Underage Festival

Everyone has homework to find an event or festival that is on during the next month or so that we can launch our app at.

We discussed our action plan for our app and campaign:
- We have agreed to meet up less frequently - possibly fortnightly from now on.
- Steph, Amy and Keely to approach schools in the local area to run a workshop/assembly to show them our app. (Including Greycoat hospital school).

We went through our smart objectives for our campaign:
- 150 people at Greycoat school (year 10 and 11). Steph to contact her school head to set up a meeting for us all. She will let Keely know how she gets on tomorrow (21/3/12).
- Finish app completely - Everywhere and Jess. We need to finish the health section and sort photographs within 10 days.
- Finish promotional materials - t-shirts - Jess to send the logo and Steph, Keely and Gina to buy and print t-shirts. Keely or Steph to contact graffiti lady to see if they can set up with her to print the t-shirts for our app.
- Find somewhere to launch our app - launch event - everyone will look for an event to launch at by next week.
- Contact Kellogs, Boris, Wireless Festival. We will also contact the lady from Pay Plan to help us to promote our campaign - Keely to follow up and see if we can have a space in their weekly newsletter.
- Meet up again to catch up on progress in two weeks time.

We discussed our evaluation plan:
- Feedback on our app
- Take our app to schools and youth clubs and get them to fill in the app feedback form - if they are just a small group get them to fill in paper feedback/questionnaire.
- We will use Turning Point Tool for bigger groups

We finished up the session all excited about finishing our app and positive about launching it.