Session 7 - Planning A Logo And The Copy For Our Website - 24/01/12

We looked at ideas for our logo that the guys from 'Everywhere' had put together. This is some of the feedback on some of the ideas:
- The colours that we like the most are the yellow, purple and blue palette
- Direction text - arrows/directions
- Stencil text is used far to much
- Like the city scape style text
- Don't like chunky fonts

We discussed the two names for the website as 'Smartz' and 'Ask keely'. We decided that we wanted to stick with the name 'Ask keely as it will add a personality to the website.

We talked about the copy for the website:
- Needs to have a face and name
- Encouraging
- Friendly
- Perhaps have a Keely says area
- Use the word 'Measy' (uneasy)

Activity
We all sketched out our ideas for logos and they looked really great.



We discussed the different areas of the website and compiled a more comprehensive list of what it would feature under each heading.

First Aid
- Frank
- A postcode or area hospital finder
- The recovery position steps, CPR and stopping bleeding

These will act as the first steps if somebody is injured on a night out and waiting for an ambulance. We will contact St John's Ambulance to find out if we can use any of these first aid tips/help.

Copy ideas for this section:
- What do do, Where to go and Who to ask.

Travel/Getting Home
- TFL
- LBC radio travel updates
- Tube Buddy app
- Halo/Cab app

Extra Smart
We have decided to merge both the Smartz sections and the Extra sections together to make 'Extra Smart'. This will include:
- Free 02 texts
- 08000mumdad
- Google maps
- And anything else that we want to add as an extra

We filled in feedback forms and will look forward to the next session, which will be working on the next stages of the website.

Session 6 - Looking At Designs and Layout Ideas For The Mobile Website - 17/01/12

We started off the session discussing how we will bring our website to life.

- Type
- Colours
- Surfaces, etc

We looked through some styles with Everywhere to see what we may want our website to look like or to feature.

- Like the tattoo style images
- Like pink and blue colours
- Drawn elements instead of photographs?
- Don't want it to be too in your face/bright
- Like neon style lettering
- Like purple Nike illustration styles
- Like 3d shapes - bright colours - grey as a background emphasises the bright colours - blue and pink
- Bit simpler
- Purple and blue (cyan)
- Want a character to make it consistent
- Graffiti is a good direction - can work for headers, can draw you in, but not in the main body text
- Can't be to complicated
- Like drips coming from letters
- Purple and yellow
- Black is a bit sinister
- Like subtle ways of referencing objects
- Like neon writing - bit more simplified

Everywhere will put together ideas boards of all the things that we like during this week and show them to us in next weeks session. We are all excited to see these.

We discussed the features that we should have on the website that we haven't already featured.
- Tube map
- Google maps
- An animated speech bubble with 999 in it on each page
- Hospital finder by GPS using postcode/place name

Everywhere put together some layout ideas for us to look through and decide between for each page of our website. We chose which layouts that we preferred and worked individually to design a page each for our website.

Session 5 - Looking At Branding - 10/01/12

We started off today's session by looking at brands that we can distinguish just by their logos alone.

- Red Bull - Red Bull gives you wings
- Mcdonald's - I'm lovin' it
- Nike - Just do it

Branding - A particular product or a characteristic that serves to identify a particular product.

We discussed that it would be difficult to choose what make of a product we wanted without the help of branding. For e.g. Paracetamol - there are so many different makes of it available, so sometimes we need a little help to make our choice.

Next week we will be going back to the agency, Everywhere, to work on our website.

We discussed what our brand values for our website should be:
- Help
- Fun? personality
- Quick
- Simple
- Young

Our website ideas:
- Safety around your area
- Making life more convenient and safe for young people
- If you're stuck
- Maybe have teenage cartoon characters

Audience:
- Young people and us

We discussed other websites and how easy they were to navigate and how good they looked.

We discussed colour options for the website and what colours represent:

Purple:

- Girls -  party

- Young

- Goths

- Cadbury's

Grey:

- Boring

- Executive

- Mercedes

- Dull

- Gloomy

- School uniform

Red:

- Exciting

- Boys and girls

- Alarming

- Danger

- Exciting

- Loud

Green:

- Old people (wee)

- Boring

- Weak

- Environmental

- Jungle

Colours that we want to use:

- Black

- Purple

- Red

- Bright colours - younger

We came up with some ideas for a name for the website:

- Ask keely - most of us liked this name the best

- Smarts are us

- We are smart

We had an idea for a slogan to:

- Smart safety is the key

In teams we discussed the different sections of the website, what goes under each heading and what web links we would use on our site:

- Getting there/home/around - travel, etc.

- My/your health and wellbeing

1. Getting home/getting around

- Tube buddy app

- TFL

- Halo/Cab app

- LBC radio live travel updates

2. Advice/my/you health/wellbeing

- All in London

- Mayo

- Recovery position and images created by us

- If somebody has taken drugs, first aid basics 

3. Smarts

- 02 (free sms) 

- 08000mumdad 

- How not to pay reverse fees

We looked at what out site has got to have:

- Short/useful information

- Nice colours

- Be eye catching

- Have no downloads

We were all interviewed to see what we thought the project was about and what we hoped to get out of it.