Session 11 - Website/Logo Design Feedback And Looking At Promoting Our Campaign - 21/02/12

We started today's session off by giving our feedback on the logo and colour scheme:
- Looks cool, I like it
- Useful apps should be called 'mini cabs and taxis' instead
- It's too green
- Maybe we could use purple when you hover over the words or click on them
- The font looks great
- We should use contrasting colours more than the green as the icons will stand out much better
- W'happen - it's good and makes sense
- It's great that people can put their own information in - good idea and we would also add to it


How will we capture feedback/ measure success?
- We will have a feedback section or page built into the app

Feedback questions:
- Did you find what you were looking for?
- How helpful was the info? (on a scale of 1-5)
- How useful do you think this app will be in helping young people to stay safe? (on a scale of 1-5)

Other things that we may want/need for our campaign:
- A banner for the app
- Turning Point tool to take into schools for feedback - it's easier and fun
- Website counter
- Flyers - to hand out to parents of young people in shops?
- Stickers
- Oyster card holders - for festivals and to hand out at schools
- Google Analytics reports - Everywhere will do for us and show us how
- Header/footer - logos, blurb on the project and contact email

Promoting and advertising our campaign:
- Schools
- Festivals (Underage Festival)
- Banner on other websites
- Cereal boxes - Kellogs?
- Shops/shopping centres - to hand out flyers to parents of young people about our campaign
- BBM broadcast
- Short and fun promo film for our YouTube channel
- Billboards at bus stops?
- Local papers
- Metro, Daily Mail (app of the week), Evening Standard, Live magazine
- Cans of drink

We looked at our working progress app and discussed our feedback:
- Can we seperate Tube Buddy out
- Kabbee and Halo to be included
- It looks amazing
- Trains and underground together
- Cabs and taxis together
- The Blackberry version needs some work
- We want to use the darker (black) colour scheme

We discussed what appeals to our target audience and what websites that we look at:
- SBTV
- Amazon
- Facebook
- Twitter
- YouTube
- Ebay