Session 10 - PR Plan - 14/2/2012

We all gathered on Valentines day for a romantic talk on different ideas to get out message out there. We looked at a few larger campaigns that worked with the market we're aiming for. How can we get our message out that successfully with less money?

We set up our Facebook, Twitter and Youtube accounts.



Questions:
What schools do you want to to?
What contacts should you make use of?
Why would somebody use your Facebook?
Who do you want to follow you on Facebook?
What celebrities can help you on Twitter?
Where should you put up posters and how many?

Tips:
Putting up content on Facebook after 8 30pm attracts a wider audience.
Tweet to famous people and they might just RT!
Piggy back on someone else's PR, Offer free tickets from institutions and concerts in return fro promoting their event to your young people.

How do we like the final design?













The final design is quirky and direct enough. We love the green!

The architecture is just what we asked for: enough text and enough pictures and still simple.