Session 15 - Preparing For our Launch - 17/4/12

In today's session we were all really excited as it is just under a week until our mobile app launches!

The launch is on Saturday 21 April at The Imperial War Muesum at the 'We are the future' event. We all have to meet Lucy outside the museum for 11am.

We all looked at the final proofs for our business card and our oyster card holders and agreed that we are really happy with them, they look brilliant!

On our launch day we will have a ten minute slot to do a presentation about our mobile app. We prepared our PowerPoint presentation plans and speeches for the rest of the session.

We had a run through of our speeches and are all very nervous about Saturday but really looking forward to it.

There are a few changes that we agree need changing before we launch which are:
- Change 0800 mumdad to 08000 mumdad
- Change Extra Smart to Be Aware
- Get rid of Measy

We filmed our answers to:
- How do you feel about your mobile app being launched this weekend?
- What have you learnt from creating a campaign?

Session 14 - Feedback On Our Promotional Products - 3/4/12

We had a really brief session this time around to get everyone in the group's feedback on the design for our oyster card holder and business card.

Business card:
- Kind of explains it.
- I understand what it is.
- I would check it out if I saw the card.
- We were cycling today, so something like this would be really useful for directions, etc.
- Extra Smart - what is it? we should change it to 'Be Aware'
- It's good.
- I like the grey background much better.

Oyster card holder:
- The black one looks much better.
- Can we add the icons on the back of the oyster card.

We updated our action plan and agreed on our launch event:

Launch event - Creative Symposium - Saturday 21 April - we will have a ten minute presentation and launch our app.

We are all really excited that we now have our launch date in sight and our app nearing completion.

Jobs that everybody needs to do in the next week:
- Steph to send the web address and information about Ask Keely to the head teacher of Greycoat Hospital School.
- Finish health section - Michelle to get recovery position images sorted from Red Cross.
- Keely/Amy to speak to the St Andrew's t-shirt lady to get our t-shirts designed for our launch event.

We finished up the session by filling in our feedback forms.